Inspired by trends evolved from past eras, Frederick London is a concept brand combining elements of popular culture, contemporary art and current electronic music to presented online to be appreciated in a way as if it's from the past. The boutique provides authentic, hand picked, quality items; some new, some vintage and some "future vintage". Every month playlists are posted on the SoundCloud drawing attention to the best current and new synth pop and house music. As time goes on Frederick London plans to expand into more aspects of art and culture.